4 key media concepts
* Audiences : The key issues here is to explore, who is being represented and why, and by whom and how? Fairness of represent on has always been a critical area of enquiry in Media studies. The key questions are: who are target audience, what is missing & why ? Every media texts is made with someone in mind, so we have to think who do you think the preferred audiences is for this texts, and how do you think they are expected ti interpret it? If it's an ad, will they buy the product? If it's a title sequence, will they keep watching?
* Institution : Issues of ownership and control, marketing, advertising, commercial influence on products, regulatory bodies, gatekeeping etc.
Media institutions arrange, create, illustrate, design, put together, print or broadcast, advertise and distribute media products to the masses. It's important to understand how these media institutions work and how they work can influence the media products. How a texts is influenced by various institutions? Yours next step is to consider who constructed the texts. Was it big, powerful company with millions of dollars to commands, or is it a small, local production?
* Language : Media message are encoded and then interpreted by audiences. Encoding is the process by which a source performs conversions of information into data. interpreting is the reverse process of converting data into information understandable by a receiver. Encoding is the process of expressing messages, that is, person's skill of using languages to carry messages. Decoding is the process analysing the message, that is, a person's skill of understanding language. Languages is a code established through rules and regulations. These rules govern the meaning and usage of the code. The understanding(decoding) and production (encoding) of the code is also based on mutual agreement of these rules. This process of communication requires the use use of media language. News and information, analysis and interpretations, education, public relations, sales and advertising are mass messages are the noticeable part of our relationship to the media and it is for these messages that we pay attention to media.
* Representation : Representation is the construction of ideas of reality which is presented through media. These ideas could be stereotypes. For examples cultural identities, race, gender and class.
An audiences is/the recipient of message. An audiences is the/a group of people who participate & experiences work at art, literature, theathre, music. An audiences is the/ a group of consumers for whom the media texts is constructed & who is exposed to the texts. Audiences is an abstracts concepts and can't be defined in terms of space and time. Audiences can't be controlled but they can be sought. Its's an abstract concept for those persons who use a medium. Audiences is a part of the whole, made up of individuals but measured as a collective and can be established by quantitative and qualities methods. Individuals differ from audiences in terms of usage of different media to meet their wants.
* Audiences : The key issues here is to explore, who is being represented and why, and by whom and how? Fairness of represent on has always been a critical area of enquiry in Media studies. The key questions are: who are target audience, what is missing & why ? Every media texts is made with someone in mind, so we have to think who do you think the preferred audiences is for this texts, and how do you think they are expected ti interpret it? If it's an ad, will they buy the product? If it's a title sequence, will they keep watching?
* Institution : Issues of ownership and control, marketing, advertising, commercial influence on products, regulatory bodies, gatekeeping etc.
Media institutions arrange, create, illustrate, design, put together, print or broadcast, advertise and distribute media products to the masses. It's important to understand how these media institutions work and how they work can influence the media products. How a texts is influenced by various institutions? Yours next step is to consider who constructed the texts. Was it big, powerful company with millions of dollars to commands, or is it a small, local production?
* Language : Media message are encoded and then interpreted by audiences. Encoding is the process by which a source performs conversions of information into data. interpreting is the reverse process of converting data into information understandable by a receiver. Encoding is the process of expressing messages, that is, person's skill of using languages to carry messages. Decoding is the process analysing the message, that is, a person's skill of understanding language. Languages is a code established through rules and regulations. These rules govern the meaning and usage of the code. The understanding(decoding) and production (encoding) of the code is also based on mutual agreement of these rules. This process of communication requires the use use of media language. News and information, analysis and interpretations, education, public relations, sales and advertising are mass messages are the noticeable part of our relationship to the media and it is for these messages that we pay attention to media.
* Representation : Representation is the construction of ideas of reality which is presented through media. These ideas could be stereotypes. For examples cultural identities, race, gender and class.
An audiences is/the recipient of message. An audiences is the/a group of people who participate & experiences work at art, literature, theathre, music. An audiences is the/ a group of consumers for whom the media texts is constructed & who is exposed to the texts. Audiences is an abstracts concepts and can't be defined in terms of space and time. Audiences can't be controlled but they can be sought. Its's an abstract concept for those persons who use a medium. Audiences is a part of the whole, made up of individuals but measured as a collective and can be established by quantitative and qualities methods. Individuals differ from audiences in terms of usage of different media to meet their wants.
Comments
Post a Comment